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Headway DNA: Soft-Skills are the new Hard-Skills

Enrique Ugarte, Director, Headway DNAEnrique Ugarte, Director
The Asia Pacific region is preparing for the fourth industrial revolution and this is forcing us to rethink how organisations work and create value.

Automation is rapidly replacing knowledge-based roles that are high in technical (hard) skills and low in problem-solving (soft) skills. In fact, a recent study by the McKinsey Global Institute predicts that by 2030 as many as 800 million jobs could be lost worldwide to automation.

As the half-life of knowledge, technical skills, and subject matter expertise is getting shorter, governments and organizations have realized that problem-solving (soft) skills are now more important than technical (hard) skills and are looking to recruit and improve their staff’s ability to solve complex problems, design solutions, overcome obstacles and deliver outcomes.

This is where Headway comes in.

Headquartered in Sydney, Headway is right at the forefront of building problem-solving capability and this includes hiring the right people and setting them up for success.

Problem-solving (soft) skills are now the top priority for Employers. The problem is the recruitment industry is still ‘hard-wired’ to look for technical (hard) skills.

According to Headway Director, Enrique Ugarte, developments in the recruitment technology space have to-date largely focused on 2 areas; finding candidates and getting them in front of a Client as fast as possible.

These existing technology propositions in the marketplace are very recruiter-centric and are more about the front-end of the recruitment process. Headway is much more client-centric and focuses on the back-end of the recruitment process. That is, placing the right candidate and ensuring that both candidate and client are setup for success.

Headway DNA enables hiring managers and recruiters to easily evaluate a candidate’s capability and match it to the role requirements before hiring.

On the Headway DNA platform hiring managers and recruiters can:

• Map candidate capabilities
• Map role requirements
• Match candidates to roles and
• Provide personalised development plans

This is how it works

1) Hiring Managers and Recruiters define the role requirements (or select and adjust pre-defined role templates). The tool will provide tailored interview questions specifically for the role as well as key role requirements that you can use when crafting a job ad.

2) Candidates answer a series of questions about their experience and how they ‘think’ when they approach problem solving. It evaluates four capability domains: communication, analysis, design, and engagement.
Natalia Salzberg, Chief Product Designer

3) Headway DNA visually maps candidate capability to role complexity and generates a role matching report. It will also provide the candidate and hiring manager a personalized 12-month development plan to help support their development and performance in the role.

Headway builds problem solving capability


Headway’s platform is an essential element in the recruitment landscape as it is the only tool with the ability to measure and map candidate capability to role requirements. It has an impressive, visual interface and is an extremely user-friendly digital platform. The Headway team provides hands-on consultation and support including an accreditation program for HR Professionals and Consultants.

This is what’s happening in 2020

Last year, Headway was pleased to announce their partnership with S&you Australia, a subsidiary of a top 10 global recruiter with 750 offices worldwide. Now in Australia, the Headway approach provides S&you with a competitive edge and enables them to scale and add recruiters as they launch and grow in the Australian market.

“Headway differentiates us from other recruiters and helps us provide our clients with a better candidate match. It is an essential element of our 2020 market offering,” Mike Otty, Managing Director, Synaco Australia.

Headway is also working with a major Australian government organisation; helping them to build the problem-solving capability of their internal staff to reduce the over-reliance on expensive external consultants and contractors. This will result in annual cost savings of many millions of dollars.

With these early success stories, Headway is targeting rapid growth in the recruitment space while continuing to develop their corporate offering.

“We are pleased to announce four exciting developments due for release in Q1 2020,” explains Natalia Salzberg, Headway’s Chief Product Designer.

1. Headway Recruit will incorporate a ‘wizard’ that assists and enables Hiring Managers to quickly and easily define the role requirements for their recruiter remotely and online.

2. Headway Coaching App will provide individuals their development goals on their own smartphone as well as provide personalised development actions they can apply on-the-job

3. Headway Tribes will connect individuals to each other by identifying their peers who have complimentary skills and are available to help each other through coaching and advice.

4. MyDNA will allow individuals to track their growth and development on-platform, helping them position and prepare for each next step in their personal career journey

In 2020, Headway will be seeking APAC national distribution partnerships and are particularly interested in hearing from ambitious organizations in Australia, New Zealand, Singapore, Malaysia and the Philippines.
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Headway DNA

Company
Headway DNA

Headquarters
Sydney, NSW

Management
Enrique Ugarte, Director and Natalia Salzberg, Chief Product Designer

Description
Headway DNA is a company headquartered in Sydney which is at the forefront of building problem-solving capability which includes hiring the right people and setting them up for success. Headway is client-centric and focuses on the back-end of the recruitment process which means placing the right candidate and ensuring that both candidate and client are setup for success. Headway DNA enables hiring managers and recruiters to easily evaluate a candidate’s capability and match it to the role requirements before hiring. On the Headway DNA platform, hiring managers and recruiters can map candidate capabilities and role requirements, match candidates to roles and provide personalised development plans